Four exceptional districts
The beginning of a wonderful success story
In 1895, when Father Johann Müller from Warth ordered strangely shaped wooden planks from Scandinavia and secretly made his way up to the snow-covered mountain slopes at night, he had no idea that he would go down in Vorarlberg history.
Together with Hannes Schneider, Victor Sohm and other ski pioneers, he is now considered one of the legends of Ski Arlberg – the cradle of Alpine skiing. What Father Müller started at the time, continued with the foundation of the first ski club in the Alps and the construction of the Flexen Pass avalanche protection gallery. And there is still no end in sight... With the construction of the Flexenbahn cable car in 2016/17 in Lech Zürs, this tranquil region became the largest contiguous ski area in Austria. And yet, despite all the technical and tourism-related developments, the entire region has remained true to itself. More than ever, values such as hospitality, tradition, and a deep connection to the alpine landscape shape the region's identity and are passed down from generation to generation. Out of this has grown a cosmopolitan region with a strong sense of community and an internationally rooted winter sports tradition.
This has given rise to a cosmopolitan region with a strong sense of community and a winter sports tradition that has developed on an international scale.
Retrospective
Whether you’re a sportsman, nature lover, skier, snowboarder, winter hiker or freerider, you’re guaranteed to find the perfect place to practice your passion in one of our four exceptional districts: Lech, Zürs, Oberlech or Zug. In summer and winter, among friends or with the (extended) family, you’re welcome in Lech Zürs. Welcome home!
Location
Our approach: projects and initiatives for sustainability-conscious development
Lech Zürs has been implementing specific projects for many years – such as the biomass heating plants, which reduce CO₂ emissions by around 24,000 tonnes per year; the Zürsbach small-scale hydroelectric power station, which meets around 15 per cent of local electricity demand; and the fully electrified ‘Green Garage’ for electric vehicles. You can find further projects and details in our guide to sustainability.