6. Web analysis services
6.1 Scope of processing
We use various tools on our website to analyse the surfing behaviour of our users. The software sets a cookie on the user’s computer (for cookies, see above). If individual pages of our website are accessed, the following data is stored:
(1) Two bytes of the IP address of the user’s calling system
(2) The website accessed
(3) The website from which the user accessed the called website (referrer)
(4) The subpages accessed from the accessed web page
(5) The time spent on the website
(6) Frequency of a call of a site
Google Universal Analytics
We use various web analytics services, including Google Analytics from Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043, USA. These analytics services use “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers of web analysis services (in the United States). These analysis services will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. The IP address transmitted by the user’s browser as part of Google Analytics is not merged with other Google data.
We would like to point out that on this website Google Analytics has been extended by the code “anonymizeIp” in order to guarantee an anonymous recording of IP addresses (so-called IP masking).
Facebook Custom Audience
The use of these web analysis services serves to continuously improve our functions and services. Only non-personal data will be used for analysis and reporting purposes. We do not combine this data with other personal data.
On our pages are plugins of the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA integrated. You can recognize the Facebook plugins by the Facebook logo or the “Like” button on our page. You can find an overview of the Facebook plugins here: https://developers.facebook.com/docs/plugins/. When you visit our pages, the plugin establishes a direct connection between your browser and the Facebook server. Facebook receives the information that you have visited our site with your IP address. If you click the Facebook “Like” button while logged into your Facebook account, you can link the content of our pages to your Facebook profile. This allows Facebook to associate visiting our pages with your user account. We would like to point out that, as the provider of the pages, we do not have any knowledge of the content of the transmitted data or its use by Facebook. If you do not want Facebook to be able to assign visits to our pages to your Facebook user account, please log out of your Facebook user account.
You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.
6.2 Legal basis for the processing of personal data
The legal basis for the processing of users’ personal data is Art. 6 para. 1 f.
6.3 Purpose of data processing
The processing of users’ personal data enables us to analyse the surfing behaviour of our users. By evaluating the data collected, we are able to compile information about the use of the individual components of our website. This helps us to constantly improve our website and its user-friendliness. In these purposes, our legitimate interest also lies in the processing of data according to Art. 6 Para. 1 f. By anonymizing the IP address, the interest of users in the protection of their personal data is sufficiently taken into account.
6.4 Duration of storage
The data will be deleted as soon as they are no longer needed for our recording purposes.
6.5 Objection and removal options