Lech am Arlberg

Typical features include cheerful murals on the walls of homes, the expansion of houses using regional materials and an approach to home design that is testament to the harmonious growth of the entire region.

From a Walser village to an international holiday destination

Let’s travel back in time to the 18th century: As the Lech river gently rushes down towards the valley at the heart of the Lechtal Alps, surrounded by grazing cows and hard-working dairy farmers, it is impossible to imagine the success story that will soon unfold.

Originally established as Tannberg am Lech by the Walser people from the Canton of Valais in western Switzerland, the Lech region has witnessed continuous development. Nevertheless, it has always known how to preserve its essential mountain village charm – to the delight of visitors from around the world.

Today, Lech is an internationally renowned holiday destination. Its hospitality, long-standing traditions and the tranquillity that has been preserved over the centuries attract guests and visitors from all over the world to this Alpine paradise, situated at an altitude of between 1,450 and 2,450 metres.

The completion of the Flexen Pass road around 1900 laid the foundation for this remarkable change, opening the door to the first tourists in sleepy Lech and launching what was to become a booming industry. The construction of the first surface lift in Austria further boosted the potential of the region.

Best of the Alps

Lech Zürs, together with Chamonix Mont-Blanc, Cortina d’Ampezzo, Courmayeur, Crans-Montana, Kitzbühel, Megève, St. Anton am Arlberg and Davos, is a member of the ‘Best of the Alps’ association.

These nine destinations, spanning four European Alpine countries, are united by their long tradition of tourism and high standards of quality in both winter and summer.

As members of Best of the Alps , they engage in international exchange and represent different Alpine regions and tourism cultures.