Originally established as Tannberg am Lech by the Walser people from the Canton of Valais in western Switzerland, the Lech region has witnessed continuous development. Nevertheless, it has always known how to preserve its essential mountain village charm – to the delight of visitors from around the world. Typical features include cheerful murals on the walls of homes, the extension of houses using regional materials and an approach to home design that is testament to the harmonious growth of the entire region.
Lech is now one of the most popular holiday regions in the world. Hospitality, long-established customs and a tranquility maintained throughout the centuries attract guests from all over the globe to this El Dorado of the Alps, located some 1,450 to 2,450 metres above sea level.
The completion of the Flexen Pass road around 1900 laid the foundation for this remarkable change, opening the door to the first tourists in sleepy Lech and launching what was to become a booming industry. And the construction of the first surface lift in Austria further boosted the potential of the region.