The Best of the Alps 

Lech am Arlberg

Let’s go back to the 18th century: as the Lech river gently rushes down towards the valley at the heart of the Lechtal Alps, surrounded by grazing cows and hard-working dairy farmers, it is impossible to imagine the success story that will go on to light up this part of the world.

Originally established as Tannberg am Lech by the Walser people from the Canton of Valais in western Switzerland, the Lech region has witnessed continuous development. Nevertheless, it has always known how to preserve its essential mountain village charm – to the delight of visitors from around the world. Typical features include cheerful murals on the walls of homes, the extension of houses using regional materials and an approach to home design that is testament to the harmonious growth of the entire region.

Lech is now one of the most popular holiday regions in the world. Hospitality, long-established customs and a tranquility maintained throughout the centuries attract guests from all over the globe to this El Dorado of the Alps, located some 1,450 to 2,450 metres above sea level.

The completion of the Flexen Pass road around 1900 laid the foundation for this remarkable change, opening the door to the first tourists in sleepy Lech and launching what was to become a booming industry. And the construction of the first surface lift in Austria further boosted the potential of the region.

In the best neighbourhood

Best of the Alps

Chamonix Mont-Blanc, Cortina d’Ampezzo, Davos, Garmisch-Partenkirchen, Grindelwald, Kitzbühel, Megève, St. Anton am Arlberg, St. Moritz, Seefeld and Zermatt – this list of world-famous holiday regions is not complete without Lech Zürs. These 12 classic sites based in five European Alpine countries have come together to form the “Best of the Alps” group. Each premium destination is among the market leaders in the holiday and leisure sector, with a well-earned reputation for providing top quality in winter and summer alike. The members of Best of the Alps also act as ambassadors for the entire Alpine region: 12 outstanding, internationally renowned and beloved destinations, united by their shared location among some of the most breathtaking natural scenery on Earth. Visit to find out more.

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