With the inclusion of high-quality producers, the MEISTERSTRASSE not only helps them to become better known: there is much more behind it. The MEISTERSTRASSE opens up market access for producers and thus ensures their survival in a globalised world. The vision of the couple is to generate a broad publicity for the passion of the craftsmen, for their skills, traditions as well as their entrepreneurial spirit. In this way, their products, as the result of a cultural tradition, should also always have an economic future. And this is where Lech Zürs comes into play, among other things: the high alpine village convinced the couple with its extraordinary, exposed location as well as with its uncompromising commitment to quality - Lech Zürs fits perfectly with the philosophy of the MEISTERSTRASSE with its handicraft quality businesses. That is why the MEISTERSTRASSE presents Lech's guests with exquisite craftsmanship and world-renowned manufactory products year after year.
For the manufactory owners, this means being able to meet a public in Lech Zürs that not only expects good quality, but also appreciates it and wants to surround themselves with it.