The two world famous brands Lech Zürs am Arlberg and BMW are synonymous with “quality” and “tradition.” They stand for pioneering spirit and passion, as well as for future-oriented and environmentally conscious technologies. And that’s where their paths cross: BMW and the Lech Zürs Tourism Ltd. found a successful marketing alliance in 2017 – and this cooperation got even stronger until today. “This partnership is a great deal for Lech Zürs. The purpose to our quality, sports and youth development fit the brands BMW and Lech Zürs together perfectly,” said Hermann Fercher, CEO of Lech Zürs Tourism Ltd.
