Right in the heart of Zürs is the ULLR with its shabby chic look: home cooking and new creations using regional produce, through to vegan cuisine. Off with lederhosen and dusty guest rooms and in with casual chic. Cool meets old world. Bar fly meets aficionado. Noisy meets quiet. Fashionable meets trashy. Star meets starlet. Dolce vita meets laissez-faire. Unusual meets unique ? in the ULLR.
ULLR = He`s the god of snow and winter and the patron of all skiers and archers. In early Germanic paganism, Ullr appears to have been a major god, or an epithet of an important god, in prehistoric times. Previously he was a talisman for many skiers.